Search Engine Tips for Furnace Service and Installation Companies

Face it — furnace service and installation is a saturated market. Every mid-size Canadian town has more than a few HVAC companies competing for the same client base. How do you stand out?

That’s where search engine optimization (SEO) comes in. SEO is more than another handy tool in the furnace installer’s toolbox — at this day and age, it’s essential.

Search engines like Google have replaced Yellowpages as the way most people find services in their town. Reaching new customers means ranking well in the local search engine results. Search engine optimization refers to strategies you can use to bolster your website’s place in the rankings so more people have a chance of seeing it and choosing your company.

Here are a few quick search engine tips for furnace service and installation companies.

Make a Google My Business Page

Google and other search engines have a goal to tailor their results to be as relevant and useful as possible to individuals.

One way they do this is by taking into account where the searcher lives. So when a person who lives in Edmonton searches for “furnace service and installation”, Google returns results for companies in that area.

On the other hand, if they search, “Toronto AC repair”, they get companies in Toronto. Companies in Edmonton aren’t relevant to a person looking for Toronto AC repair, so Google won’t bother showing that person the same results as the Edmonton user.

How do you get into local search engine results? One important factor is having an accurate, up-to-date Google My Business page. It’s a free tool that lets you manage your online presence across Google’s various platforms, including Search and Google Maps.

Having a complete Google My Business listing is an important first step to reaching new HVAC customers online.

Speak Your Customers’ Language

HVAC definitely has a sort of language of its own. But that language isn’t the same across the entire world. For instance, in many parts of Europe, a ‘furnace’ refers mainly to a smelting kiln used for metalworking. So a person who searches for furnace service and installation in England is going to expect far different results than someone who makes the same search in Canada.

You have to take this into account when you write the content on your website. Why? Because the search engine certainly does. The more the content on your site reflects how your target customers search, the better you’ll rank.

It helps to think about some of the common questions you get from customers. If you have people calling every day to ask, “What’s the difference between a condensing boiler and a non-condensing boiler?”, it benefits you to have a page on your site about that topic.

Use Social Media

When it comes to brands that fit well with social media, HVAC certainly isn’t the first that comes to mind. But there’s definitely a place for these companies on social platforms.

One of the main reasons companies have social media profiles is to humanize their brand. That’s very important in this industry. Trust is a huge factor in heating and cooling; after all, your technicians will be going into people’s homes. Social media is an opportunity to put yourself out there and show your target customers you’re more than just a brand.

As for what to post? That takes some creativity. But there are a few topics that work well for most:

  • Photos and videos of your technicians at work to put a human face on your company.
  • News articles and resources about HVAC to show you’re up on the latest innovations.
  • Neat and interesting things going on in your community to show your local pride.
  • Useful HVAC facts and information to help your audience stay comfortable.

Now, get out there and post!

Reducing Distractions While Writing

If you write regularly, either on a professional or enthusiast level, you probably roll your eyes when hearing about those scribes who turn out content by the pound. Unencumbered by distraction or writer’s block, they produce page after page, hitting every deadline and creating work that draws favorable feedback.

Staying focused when writing can be quite difficult. There are a million distractions, thanks to technology and other factors, no matter where you choose to work. Here are some strategies that can help you reduce those issues and produce the quality content you need when you need it completed.

Hold Off on Research

Research can take time, even with the miracle of the internet. Yes, Google will allow you to find out every fact under the sun, but you must also navigate your way through a million and one possible distractions that eat up your time. Every go to look up “SEO tricks” only to find, 20 minutes later, that you have somehow landed on YouTube watching a video that has nothing to do with that topic?

The best solution here is to leave the research portion of your work for last. Do everything else you can and then come back to it. This will allow you to maintain the rhythm and flow that develops when a writer is producing at his or her best.

Reduce Electronic Distractions

If you must use the internet, turn off all instant messaging and other programs that produce alerts and notifications. Before you start working, turn off everything that could possibly cause you to lose your train of thought.

No Multitasking

The ability to multitask was something that people used to brag about. Now we know that while it is entirely possible to do several things at once, the quality of your overall work suffers because you cannot devote yourself fully to one thing at a time. That is essential when creating content, so adjust your schedule so that your writing time allows you to fully concentrate on that one important thing.

Do Yourself a Favor: Stop Eating So Fast

Are you always eating on the fly? Many of us are extremely busy these days and when we’re running behind, it can be very easy to just rush through meals. That may save you time, but it’s a bad idea when all is said and done.


Gas can be very embarrassing, but also extremely uncomfortable. Do you find yourself feeling painfully bloated after a meal? If so, you are probably eating too quickly and inhaling excessive oxygen. That air then becomes trapped, leading to flatulence and/or bloating. You decide which is worse: taking a few minutes longer to eat or hours of dealing with the uncomfortable effects of gas?

Eating Slower = Eating Less

Believe it or not, if you slow down, you will actually eat less. If you rush through a meal, you can finish so quickly, your brain and stomach don’t have time to let you know they are full. That can lead to weight gain, something no one wants.

Give Your Stomach a Break

Pounding through a meal can not only lead to gas, it’s also just plain hard on your stomach. If you take your time and thoroughly chew your food, there is less chance of painful annoyances like acid indigestion. Take smaller bites and just ssssllllloooowwww ddddoooowwwwnnnn.

Look at it this way: if you enjoy something, why not have it last even longer? You might spend all day thinking about an exquisite dessert, but if you just woof it down in a minute flat, the pleasure will not have lived up to your anticipation. Why not prolong that wonderful taste for at least ten minutes? That way, you are more likely to benefit from the experience and look back on it with fondness? You are also less likely to want a second piece (and all of the calories that go with it).

Hey Guys, Clean Up Your Act!

In one of the great inequalities of life, men are not held to the same appearance standards as women. Oh, some do take great pride in the way they look and take steps every morning to ensure that everything is in place. Unfortunately, many do not and guys, you’re really letting down the side. As men, we need to up our game and try harder to present an exterior that, if not perfect, is at least presentable.

The first step is ensure that you practice basic hygiene. Follow these steps every day:

Wear Deodorant

We recognize that the rugged appeal of men can lie in their musk, but more often than not, you just plain stink.  If your job involves a great deal of physical activity, then you can really develop an unpleasant odor. Just because you don’t smell it doesn’t mean other people aren’t suffering.

Be sure to apply a dependable deodorant every morning. If you like to wear dark colored shirts, watch out for ones that leave you with white stains in your armpit area. Make sure to also do your laundry regularly.

Trim That Excess Hair

We’re not talking about the hair on your head here. We mean the strands sticking out of your nostrils and ears (for some older guys, it can even be growing on your ears). Buy a trimmer and check those areas daily for spots where hair shouldn’t be found.

Bad Breath

Like armpit odor, we are often not even aware that our breath is offensive. This can be especially true if we smoke. Be sure to gargle with mouthwash each morning and, for back-up, carry some mints on your person. It also helps to brush your teeth first thing in the morning and after every meal.


Have you ever blanched when standing near a woman who is wearing too much perfume? The same holds true for guys and cologne. Too much is…too much.


Ever notice white flakes on your shirt? This can be a sign of dandruff and it’s especially troublesome for people who prefer their clothes on the darker side. Using a dandruff shampoo regularly can help keep this under control.

Easy Ways to Help Stay Sharp

When we are young and doing well in school, everything seems possible. As we age, it becomes more difficult to learn and retain things. Fortunately, there are ways to help slow down this decline and they are pretty easy to implement.

Eat good foods and limit alcohol

People often rely on caffeine and sugar to get themselves going in the morning or keep themselves going until the end of the day. The problem is that elevated sugar levels in your body are not only bad for your health, they negatively impact your memory. Where does caffeine come into play? In coffee and tea (which usually have sugar) and soft drinks (which are loaded with sugar).

Alcohol is a common form of relaxation for many. However, every time you take a drink, you are killing your brain cells. A few drinks on one night my might not make a difference, but think about how many brain cells are being destroyed over the years from drinking. Your ability to absorb new information and keep it suffer every time you have alcohol. Adult beverages are fine in moderation, but if you are really concerned about your brain cells, you should stop having them entirely.


We all know how good exercises for a body, but it also really helps our mind, too. Regular physical activity makes you more alert and energized and, thus, better able to learn and retain new things.

Social time with friends and family

We all like to spend some time alone and solitary activities can be good to help us recharge. Ultimately, though, the human mind benefits most from regular socialization. When you are with other people, your brain cannot help but benefit from conversation, games, and other activities that involve thinking and planning. So make sure that you are a social butterfly a few times every week.

How to Look on the Bright Side of Life

Do you find it difficult to be positive? Everyone’s life has its ups and downs, but some are better able to handle that emotional roller coaster better than others. Do you find it increasingly tough to be positive and able to successfully look on the bright side of life? Here are some suggestions that might be able to help:

Avoid people and situations that bring you down

Sometimes the best way to solve a problem is to avoid it in the first place. Are there people or situations you find depressing? Do your best to avoid them, if possible.


Exercise is not only good for your body, it is good for your mind. Physical activity produces “feel good” chemicals called endorphins. These improve your mood in a wholly natural way. So try to make sure that you exercise for at least 30 minutes per day every day.

Think about something positive coming up

Do you have a vacation coming up soon? Visiting a friend in the near future? Going out for dinner at the end of the week? Seeing a movie on Friday that you are really interested in? Think about the good times you will be having in the future and you will spend less time lingering on the mundane here and now.

Believe it or not, conflict can make life more interesting

During times of prolonged stress, we all fantasize about having a life where nothing ever went wrong. The truth of the matter is, if that were the case, life would be incredibly monotonous and dull. Think about all of the stressful situations you have successfully navigated in the past and recognize that you will get through the next one, too. Just hang in there, think about the good times in your future, and remember that everything will be all right in the end.

The Pharmacy Selling Process

Are you selling a pharmacy? Are you just beginning to think about the possibility? Even when you are pondering the idea of selling your pharmacy to someone else, it is important to fully understand the pharmacy selling process and exactly what it entails. This way you can minimize the potential surprises and ensure you do everything right on your end—both of these things makes the process quite smooth.

One of the first things you will need during the selling process is to get your pharmacy valuation. This means the potential buyer evaluates your pharmacy based on their own criteria in order to decide if they would like to make an offer, as well as what a fair price for the offer would be.

So what are the types of things that normally go into a pharmacy valuation? Beyond the actual dollar value, other aspects that go into this process include if the seller would like to keep working, if the staff will continue after the change in ownership, and what will happen to the store after the purchase is final. These depend on the specific buyer, though one such as Colony RX will not fire staff, will keep the stores operating as they have been doing, and will leave the decision of whether or not you (the seller) would like to keep working in your hands.

What are some key factors buyers will look at during the pharmacy buying/selling process? Here are 5 of them:

  • Is there a loyal client base? What about the staff?
  • What is the pharmacy’s reputation in the community?
  • What does the competition look like in the area?
  • Does the store has sustainable profit margins?
  • How many script-writers does the pharmacy have/ Is the store overly dependent on a small number of them?

While there is a lot more to the pharmacy selling process, it is clear you should obtain a pharmacy valuation as one of the first steps, as it will help inform your decision making for the rest of the process.

Why is Breakfast So Important?

We’ve all done it: we’re running late in the morning and decide to save time by skipping breakfast. Ever since childhood you have probably heard about the importance of breakfast, but is that really true? As it turns out, yes, it is very true. Here are some of the reasons why you should always make time for breakfast in your day:

Brain Food

Breakfast not only provides energy for your body, but it is also fuel for your mind. While many people rely on coffee for that early morning brain boost, a proper breakfast is actually more effective at getting your creative juices flowing. Need your memory and concentration levels to be at their peak tomorrow? Starting the day off with a balanced breakfast is an excellent way of ensuring that.

Lose Weight

People snack for a number of reasons, but mostly because they are hungry. If you eat proper meals at regular intervals, you are less likely to snack because your body feels full. Eating may seem like an odd way to lose weight, but if you do so properly, it can be one of the key factors.

Gets Your Body Moving

If you eat breakfast, your body gets the boost it needs to get you moving. People who skip that first meal of the day are less likely to be active in the early part of the day. That will not only slow you down, but also possibly lead to weight gain.

Lowers Risk of Diabetes

Related to some of the above points, breakfast can improve your chances of long term health. Diabetes is currently a major problem in this part of the world and often results from snacking and lack of exercise. Eating breakfast helps to ensure that you have the proper nutritional balance and energy level to be up and moving throughout the day.

How to Live With a Depressed Person in Your Life

Depression can be an incredibly difficult burden to deal with. Even the simplest things in life can seem almost impossible when you feel like your life is falling apart. Even just getting through a simple workday can feel like the equivalent of having to walk through water.

Through no fault of their own, people dealing with depression can cause difficulty for those living with the person affected. People grappling with mental health problems can seem needy or demanding, and that can strain the patience of others to the point where it might even damage their relationship.

Here are some tips on how to live with a depressed person in your life:

Learn More About the Person’s Struggles

Understanding more about that mental health condition will put you in a better position to provide a helping hand, as well as understanding why they might be acting in a particular way.

Provide Support

Try and encourage your loved one to do things that will help with their situation, such as seeing a therapist, getting proper exercise, eating right, keeping a journal, etc.

Listen to Their Concerns

Some people with depression find it tough to speak with therapists, but can unburden themselves much more readily with loved ones. This should not be considered a replacement for a therapy session with a properly trained professional, but it can still be very cathartic. Also, the more you know about what they are going through, the better you can be at supporting them.

Remember to Take of Yourself

If you fail to keep up with your own needs, it will be nearly impossible for you to provide support. Worse still, you can develop your own mental health challenges as a result. Don’t forget to include some me time in your schedule and make the most of it.

Depression in Senior Citizens

Depression can strike anyone of any age, but senior citizens seem to be especially vulnerable when it comes to this form of mental illness. People in their golden years often struggle with daunting physical and cognitive issues that can reduce their ability to lead fully functional and productive lives, resulting in depression. It can also sometimes be difficult to then detect the depression because symptoms they display are sometimes misdiagnosed as being side effects from medication.

Here are some factors that can lead to depression in senior citizens:


Many seniors reach a point in their lives where travel becomes more difficult. As a result, they may lose touch with friends and loved ones, and begin to feel quite isolated. Those living in managed care might even see them less due to geographic distance.

Physical Ailments

When we feel poorly, it almost always has a negative affect on our mood. In addition to common ailments like cold and flu, seniors’ moods can be impacted by more serious problems common to this stage in life, such as heart disease, cancer, multiple sclerosis, stroke, and dementia.


We mentioned above that depression can sometimes go untreated in seniors because it can be mistaken as side effects from medication. However, there are certain meds that can actually induce or worsen depression. These include blood pressure medication, painkillers, beta blockers, steroids, and drugs to treat high cholesterol.

Lack of Exercise

Whether it be physical limitations, location, or lack of motivation to get up and do something, not having regular forms of exercise in life can be a factor in developing depression.

Poor Sleeping Habits

Many older people do not sleep well due to having to use the bathroom more frequently, unruly roommates in managed care facilities, etc. Lack of proper rest can lead to lessened enjoyment of life and depression.