Search Engine Tips for Furnace Service and Installation Companies

Face it — furnace service and installation is a saturated market. Every mid-size Canadian town has more than a few HVAC companies competing for the same client base. How do you stand out?

That’s where search engine optimization (SEO) comes in. SEO is more than another handy tool in the furnace installer’s toolbox — at this day and age, it’s essential.

Search engines like Google have replaced Yellowpages as the way most people find services in their town. Reaching new customers means ranking well in the local search engine results. Search engine optimization refers to strategies you can use to bolster your website’s place in the rankings so more people have a chance of seeing it and choosing your company.

Here are a few quick search engine tips for furnace service and installation companies.

Make a Google My Business Page

Google and other search engines have a goal to tailor their results to be as relevant and useful as possible to individuals.

One way they do this is by taking into account where the searcher lives. So when a person who lives in Edmonton searches for “furnace service and installation”, Google returns results for companies in that area.

On the other hand, if they search, “Toronto AC repair”, they get companies in Toronto. Companies in Edmonton aren’t relevant to a person looking for Toronto AC repair, so Google won’t bother showing that person the same results as the Edmonton user.

How do you get into local search engine results? One important factor is having an accurate, up-to-date Google My Business page. It’s a free tool that lets you manage your online presence across Google’s various platforms, including Search and Google Maps.

Having a complete Google My Business listing is an important first step to reaching new HVAC customers online.

Speak Your Customers’ Language

HVAC definitely has a sort of language of its own. But that language isn’t the same across the entire world. For instance, in many parts of Europe, a ‘furnace’ refers mainly to a smelting kiln used for metalworking. So a person who searches for furnace service and installation in England is going to expect far different results than someone who makes the same search in Canada.

You have to take this into account when you write the content on your website. Why? Because the search engine certainly does. The more the content on your site reflects how your target customers search, the better you’ll rank.

It helps to think about some of the common questions you get from customers. If you have people calling every day to ask, “What’s the difference between a condensing boiler and a non-condensing boiler?”, it benefits you to have a page on your site about that topic.

Use Social Media

When it comes to brands that fit well with social media, HVAC certainly isn’t the first that comes to mind. But there’s definitely a place for these companies on social platforms.

One of the main reasons companies have social media profiles is to humanize their brand. That’s very important in this industry. Trust is a huge factor in heating and cooling; after all, your technicians will be going into people’s homes. Social media is an opportunity to put yourself out there and show your target customers you’re more than just a brand.

As for what to post? That takes some creativity. But there are a few topics that work well for most:

  • Photos and videos of your technicians at work to put a human face on your company.
  • News articles and resources about HVAC to show you’re up on the latest innovations.
  • Neat and interesting things going on in your community to show your local pride.
  • Useful HVAC facts and information to help your audience stay comfortable.

Now, get out there and post!

How to Look on the Bright Side of Life

Do you find it difficult to be positive? Everyone’s life has its ups and downs, but some are better able to handle that emotional roller coaster better than others. Do you find it increasingly tough to be positive and able to successfully look on the bright side of life? Here are some suggestions that might be able to help:

Avoid people and situations that bring you down

Sometimes the best way to solve a problem is to avoid it in the first place. Are there people or situations you find depressing? Do your best to avoid them, if possible.


Exercise is not only good for your body, it is good for your mind. Physical activity produces “feel good” chemicals called endorphins. These improve your mood in a wholly natural way. So try to make sure that you exercise for at least 30 minutes per day every day.

Think about something positive coming up

Do you have a vacation coming up soon? Visiting a friend in the near future? Going out for dinner at the end of the week? Seeing a movie on Friday that you are really interested in? Think about the good times you will be having in the future and you will spend less time lingering on the mundane here and now.

Believe it or not, conflict can make life more interesting

During times of prolonged stress, we all fantasize about having a life where nothing ever went wrong. The truth of the matter is, if that were the case, life would be incredibly monotonous and dull. Think about all of the stressful situations you have successfully navigated in the past and recognize that you will get through the next one, too. Just hang in there, think about the good times in your future, and remember that everything will be all right in the end.

The Pharmacy Selling Process

Are you selling a pharmacy? Are you just beginning to think about the possibility? Even when you are pondering the idea of selling your pharmacy to someone else, it is important to fully understand the pharmacy selling process and exactly what it entails. This way you can minimize the potential surprises and ensure you do everything right on your end—both of these things makes the process quite smooth.

One of the first things you will need during the selling process is to get your pharmacy valuation. This means the potential buyer evaluates your pharmacy based on their own criteria in order to decide if they would like to make an offer, as well as what a fair price for the offer would be.

So what are the types of things that normally go into a pharmacy valuation? Beyond the actual dollar value, other aspects that go into this process include if the seller would like to keep working, if the staff will continue after the change in ownership, and what will happen to the store after the purchase is final. These depend on the specific buyer, though one such as Colony RX will not fire staff, will keep the stores operating as they have been doing, and will leave the decision of whether or not you (the seller) would like to keep working in your hands.

What are some key factors buyers will look at during the pharmacy buying/selling process? Here are 5 of them:

  • Is there a loyal client base? What about the staff?
  • What is the pharmacy’s reputation in the community?
  • What does the competition look like in the area?
  • Does the store has sustainable profit margins?
  • How many script-writers does the pharmacy have/ Is the store overly dependent on a small number of them?

While there is a lot more to the pharmacy selling process, it is clear you should obtain a pharmacy valuation as one of the first steps, as it will help inform your decision making for the rest of the process.

Manners Matter at Work

Most of try our best to always be polite (and, if you’re Canadian, prepared to be teased about it), but may not always provide that level of consideration to all aspects of our life. One place where we should definitely think about our manners is work. No matter what you do, having a pleasant, helpful, and professional attitude can be a major asset both to your career and your interactions with fellow workers.

Treat Others as You Wish to be Treated

You probably heard that one from your mom as a child; well, it still holds true for you as an adult. We all have bad days (and nights) and it can be tough not to bring that with you to the office. However, it is important to separate your personal and work lives as much as possible. When you are on company time, your attitude and behavior must reflect the organization’s values and mission statement.

Drop the Bullying Attitude

Some supervisors feel that they command more respect by being intimidating and rude. What they don’t realize is that while this approach might get results in the moment, it forever tarnishes their working relationships. The person(s) on the receiving end of the abuse will not respect their tormentor; they may even start coming up with ways to undermine them.

A Respectful Workplace is An Efficient Workplace

Treating your co-workers and supervisor with respect is not only decent behavior, but can also increase everyone’s efficiency. Knowing that the person you work with respects both you and your efforts can help instill a level of confidence; you know that will have a good collaboration based on mutual trust. Displaying basic courtesy as a regular act will also be noticed by clients who visit the office and have the right to expect such treatment themselves.

Co-Worker Driving You Nuts? Here’s How to Deal With the Problem

There is no such thing as a perfect job experience. Whether it is the tasks you do, the way you are asked to do them, or the clients you must deal with, there will always be one element that strains your patience or even ruins your day.

One of the most common problems in a workplace is co-worker incompatibility. Not everyone has the same working style, temperament, or dedication. Disagreement in one of those areas can be problematic; disagreement in multiple areas can lead to a blow out. At the very least, you will likely end up stressed and frustrated.

Try limiting your interaction with the person. Do not sit near them at company functions and do not talk to them outside of work-related conversation. Be polite, but otherwise resist engaging.

If this does not help, talk to the person in order to resolve the problem. Do not be confrontational: try to approach them in the way you would like to be approached in such a situation. If the issue is a part of their personality that is ingrained, then there is not much that can be done. However, if it is a habit that is causing the problem, that might be something that can change.

If none of these work, it is time to bring the matter up with your supervisor. Do so when in a calm place; blowing your stack will make you seem irrational, which means your boss might be more likely to side with the other person.

When speaking with your superior, mention only things that you can back up with solid evidence (e.g. a piece of work that is poorly done). Rumors and supposition carry little or no weight. Don’t be entirely negative; try to mention the positive things the person contributes. However, be firm about the fact that you think the situation is hindering your ability to get the job done. Good luck!


How Workplace Drug Testing Makes Us All Safer

Workplace drug testing is controversial. Some feel that it is a violation of their personal freedom, while others consider it a necessary evil that helps to ensure the safety of the workplace and staff members.

The concept of safety can mean different things. If someone is driving a truck while impaired, there is the possibility that that they can cause an accident that results in injury or loss of life, as well as damage to the business’ reputation and the physical loss of the vehicle and cargo.

If you are an office worker, your attitude might be, “Hey, a joint during my break helps me calm down. Who am I harming?” True, an office setting is not likely one where an impaired person could cause a catastrophic accident, but substance use during work hours can reduce your ability to do the job. That means work that does not live up to standard and reflects badly upon you and the company. It is possible to also alienate clients and cause them to take their business elsewhere.

Drug use also affects judgment. A successful office finds everyone behaving in a professional fashion with each other. That means treating each other with respect at all times. An impaired person is more likely to stray from that and cause a situation or say something that violates this unspoken professional code.

In short, you should try to avoid substance abuse on the job at all times. The legalization of marijuana in Canada next year means that it will be easy to come by, but that does not mean that the regular rules of business no longer apply. Thus, if employers feel they are within their rights to ask workers to take drug tests, then I believe that is justified. Everyone needs to blow off steam, but at the right time and not on company time.